If you are a master-networker, you’ve probably heard the phrase “people like to do business with people they know, like, and trust.” A well-done video combines the best of both worlds — strong visuals with a compelling narrative. Video gives you the opportunity to not only share what you do; it allows people to see WHO you are. There’s nothing quite as powerful as being able to SEE someone’s passion when they explain why they love what they do.
How to Be Engaging on Camera
The thought of speaking on camera understandably gives many people a small panic attack. They worry that they’re going to “mess up,” that they’re not going to say the right things, or that they’re not going to “look good.” To be engaging on camera, you do not need to be a trained actor, comedian, or entertainer. You just have to be authentic.
Some questions you may want to think about ahead of time are:
- What has your personal journey been like?
- What’s the inspiration behind your business?
- What do you do that’s unique?
- Why are you passionate about what you do?
- Do you have a strong attention to detail or a mastery of a skillset?
- Do you want your clients to feel a certain way when they purchase your goods or engage with your services?
- What are your hopes for the future?
How to Gain Loyal Customers
In a video about your business, it’s important for people to see and understand what it is that you do. The goods that you sell or the services that you provide are what will “get people in the door,” but it’s WHO you are that will make people STAY and recommend you to their friends and family. A well-done video will be able to capture this. You want potential clients to feel like they know you, before they even pick up the phone to call you for the first time or schedule an appointment. WHO YOU ARE is what separates you from everyone else in your field (i.e. your competitors). Embrace it.
If you are interested in using video to tell your story, engage with current customers/fans, and attract new ones, reach out for a consultation. We’re here to help!