When you hear the words “video production,” what typically comes to mind?
First thing, you’re probably thinking of the final product — watching an episode, commercial, music video, promo, teaser, or something else on your television, computer, cell phone, iPad, you name it.
To get to this final product, there are several steps involved, which I will cover in general terms. Each video project is unique and may become more or less complicated depending on the wants, needs, and vision of the client.
There are three major stages of video production:
- Production, and
Pre-production is the stage in which the client articulates his/her vision of what they want the final product to cover, look, feel, and sound like. Sometimes the client isn’t sure what they want included in the video. We’ll help you figure that out! In the Pre-production stage, we:
- nail down a script,
- formulate interview questions if we’re going to be doing an on-camera interview,
- create a storyboard (if needed),
- identify and lock down a filming location,
- gather together our production team (cast & crew), and
- carry out any other planning that’s needed prior to filming
The Production phase refers to the actual filming portion where lights, cameras, microphones, props, backdrops, and more are set up, the cameras are turned on, and recording begins. If we are making an animated video, then the Production stage would consist of creating the animation.
A typical video shoot involves capturing a combination of:
- interview/talking-head footage, and
- B-roll (i.e. cover shots)
B-roll is footage that will help to illustrate any points that are made by the interviewee or included in the script.
For example, say we’ve interviewed an owner of a sushi restaurant. If the owner is talking about how fabulous the sushi is, the viewing audience is going to want to see footage of:
- mouth-watering sushi,
- the sushi chef making the sushi,
- a waiter serving it to a table, and
- restaurant patrons consuming it with glee.
The production team will want to capture all of this and more, using various camera angles and camera movements.
Note: It’s always better to capture MORE footage than you think you need. It’s better to have it and not use it, than to wish you had gotten it!
Post-Production refers to the editing of your final video. In this stage, the video editor will:
- review all footage,
- transcribe interviews (if needed),
- provide a screener to the client review (if desired),
- add animation, graphics, captions, lower thirds, music, slates — anything that needs to be in the final product, and
- send a “rough cut” (i.e. non-final edit) to the client to review.
The client will then:
- review the “rough cut” and
- makes suggestions for adjustments.
The client and video editor will then go back and forth, discussing and tweaking the video until it looks, sounds, and feels perfect.
Once the final video is completed, it is delivered to the client so they can post, share, and distribute the video as they see fit. We typically deliver files in .mp4 format (which is compatible across all devices and easy to upload anywhere the client sees fit, in both a 4K resolution (highest quality) and an HD resolution (slightly lower resolution; preferred by Instagram).
We will help distribute your video as well, via our Trusted Partners.
There are many steps involved in video production. We will personally walk you through every step of the process. If you have questions or if you have a project that YOU want to bring to life through video, reach out by emailing firstname.lastname@example.org or calling 908-380-6812.